One thing that I am often asked by my clients is how they can increase the number of leads coming into their business.  No matter what your industry, I hope that you realize that new leads or customers are the path to growing your business.  This does NOT mean that you should ignore your current customers by any means, instead it simply means that if you were to not generate any NEW business, you would eventually either be OUT of business (as your current customers move on, or leave you) or at the minimum your business would remain stagnant or in decline.

So here are four quick ways to increase your business right NOW online using my favorite method, pay per click (Online Marketing, Paid Search, etc).  Please note that these will get customers to your site, it is still up to you to convert them once they arrive!

1.  Create Ads for your Pay Per Click Campaign with your Telephone Number

I started doing this with our Real Estate Investing business by simply recreating the Bandit Signs that K had made.  I ran several different versions, including the standard “We Buy Houses” but below is a sample Read the rest of this entry

This has been a busy week to say the least.  One of our businesses has been recently expanded to include lead generation for real estate investors, so I have been working out the numbers for how much to charge per lead, bundle deals, subscriptions, etc, etc, etc.  Another of my businesses has recently partnered with a local real estate guru to run his affiliate business, helping him and his staff to expand their marketing online and get a wider penetration on the web.  All of these have been occurring this week, not to mention the day to day operations of following up on leads (Thanks Peg!), invoicing clients, meeting with new clients, and meeting with current clients.  Needless to say it’s been a busy week, and that’s just business and not personal stuff (and you can bet that the list of personal stuff is actually much longer than the business!)

But I am not writing to complain about my busy life, no not in the least.  This past week has been a blast!  Full of new endeavors, and learning a lot of new stuff.  The most important thing that has recently happened is that my beautiful wife K has been officially released from her J.O.B.  You see, she has been suffering from chronic back pain for the last 8 or 9 months, and while she really hasn’t needed to work for some time now, it has been her security blanket.  That warm fuzzy blankie that keeps us “safe”…you know the one, because if you look at your life you will find that you have one, two, or maybe even more of these security blankets.  The little things that keep you tied down to doing the same behaviors that have bound you to the same life.  When you release those chains, life becomes real.  Life becomes powerful.  Life becomes yours.

I believe that we hold on to these security blankets, whether they be jobs, partners, “friends”, social groups, etc, due to the fact that they make us feel justified in our keeping them.  Am I saying that all those things listed are truly holding you back, no I am not.  What I am saying, however, is Read the rest of this entry