When I started working on websites, I was heavily focused on SEO (Search Engine Optimization) to get traffic to our business websites.  Then I had my eyes opened to the idea of having a marketing campaign online (aka Google’s AdWords, PPC, etc) and how that mixed with fundamental SEO led to great traffic (all at a cost obviously).

When asked why I don’t focus on SEO like my good friends over at SEO-Alien, I like to explain that to be fully keyed into great Site SEO, you need to essentially pay attention to all the changes and fluctuations that occur.  One simply change by Google can knock your SEO rating down by volumes, thus forcing you to possibly start the work all over again.

SEO is sort of like a long drawn out War.   Read the rest of this entry